Ann Rockley and Vasont Systems present “Customer-Centric Content Management”
Vasont Systems’ webinar explores how content management can affect the customer experience
Emigsville, PA, February 21, 2006 — Vasont Systems, a leading provider of content management software and data services, is proud to present Ann Rockley, President of The Rockley Group, Inc., as a guest speaker for the next installment of the Vasont Webinar Series, “Customer-Centric Content Management”. Rockley will look at how a customer-centered content management strategy can enhance the customer experience at every touch point. Bret Freeman, Senior Sales Engineer for Vasont Systems, will complete the presentation with a brief client case study and the results achieved from using a content management system to manage their customer-centric content. This free event will take place on March 8, 2006 at 1:00 pm ET/10:00 am PT.
Organizations create huge amounts of customer facing content, and they are putting a lot of time and effort into managing their customer relationships. Yet, customers are still having difficulty finding the right content at the right time in the right format, and the cost of customer support is soaring. Organizations have Web content management strategies and enterprise content management strategies, but no clear strategy on how to ensure that all their customer facing content (sales, marketing, usage, support, training, call center) are effectively unified into an effective customer-centric content management strategy.
Attendees will learn:
As Senior Sales Engineer for Vasont Systems, Bret Freeman is responsible for technical support for the sales and marketing staff. He is an accomplished speaker and frequently delivers presentations for Vasont’s Webinar Series, industry conferences, and media events. Freeman has more than ten years of experience in the information management and publishing industry.
Register for this free event by March 7th at http://www.vasont.com/vasont/news/events.asp.
About Vasont Systems
Headquartered in Pennsylvania, Vasont Systems is a provider of content management software and data services, backed by more than 55 years of experience in the information management and publishing industry. Its Vasont content management system enables organizations to manage and store their multilingual content once for multi-channel delivery. Fortune 1000 companies and organizations from industries including manufacturing, technology, publishing, government, and healthcare use Vasont to manage and produce multilingual technical documentation, product manuals, and reference materials. www.vasont.com.
Contact:
Suzanne Mescan, VP Marketing
Vasont Systems
717-764-9720
smescan@vasont.com
Rachel Kingery, Strategist
Zer0 to 5ive
412-621-2526
Rachel@0to5.com
Emigsville, PA, February 21, 2006 — Vasont Systems, a leading provider of content management software and data services, is proud to present Ann Rockley, President of The Rockley Group, Inc., as a guest speaker for the next installment of the Vasont Webinar Series, “Customer-Centric Content Management”. Rockley will look at how a customer-centered content management strategy can enhance the customer experience at every touch point. Bret Freeman, Senior Sales Engineer for Vasont Systems, will complete the presentation with a brief client case study and the results achieved from using a content management system to manage their customer-centric content. This free event will take place on March 8, 2006 at 1:00 pm ET/10:00 am PT.
Organizations create huge amounts of customer facing content, and they are putting a lot of time and effort into managing their customer relationships. Yet, customers are still having difficulty finding the right content at the right time in the right format, and the cost of customer support is soaring. Organizations have Web content management strategies and enterprise content management strategies, but no clear strategy on how to ensure that all their customer facing content (sales, marketing, usage, support, training, call center) are effectively unified into an effective customer-centric content management strategy.
Attendees will learn:
- What is a customer-centric content management strategy
- The benefits of a customer-centric content management strategy
- The role of customer-centric content management in:
- Web sites
- Multi-channel delivery
- Personalization
- Knowledge center support
- Self-serve
- Call centers
- Successful customer-centric content management strategies
As Senior Sales Engineer for Vasont Systems, Bret Freeman is responsible for technical support for the sales and marketing staff. He is an accomplished speaker and frequently delivers presentations for Vasont’s Webinar Series, industry conferences, and media events. Freeman has more than ten years of experience in the information management and publishing industry.
Register for this free event by March 7th at http://www.vasont.com/vasont/news/events.asp.
About Vasont Systems
Headquartered in Pennsylvania, Vasont Systems is a provider of content management software and data services, backed by more than 55 years of experience in the information management and publishing industry. Its Vasont content management system enables organizations to manage and store their multilingual content once for multi-channel delivery. Fortune 1000 companies and organizations from industries including manufacturing, technology, publishing, government, and healthcare use Vasont to manage and produce multilingual technical documentation, product manuals, and reference materials. www.vasont.com.
Contact:
Suzanne Mescan, VP Marketing
Vasont Systems
717-764-9720
smescan@vasont.com
Rachel Kingery, Strategist
Zer0 to 5ive
412-621-2526
Rachel@0to5.com
